Beauty
新製品が次々に生まれては消えていく時代。個人的には、スキンケアはロングセラーが多いブランドを信頼している。だって健康な美肌に流行はないから。そして日本の化粧品会社で、もっともロングセラー製品が多いのが、アルビオンだと思う。
世の中になく、できないと思われてきたモノにチャレンジするイノベイティブな姿勢を貫きながら、瞬間的な花火を狙わず愛され続けるものを創り育てる。その代表が1974年生まれの国民的化粧水〝スキコン〞だ。
ハトムギの力に着目し、潤いと引き締めにアプローチ。乾燥、ニキビ、肌荒れの救世主として、年間200万本以上売り上げるロングセラーが、先進のテクノロジーをベースに生まれ変わる。
キー成分である濃縮ハトムギエキスに、新開発のハトムギオイルをプラス。高い抗酸化作用と十数種の有機化合物によるセラミド生成促進など、美肌効果はよりパワフルに。清涼な感触、容量・価格を変えないところもすごい。
また、誕生から12年目の分包タイプの集中美白美容液も、4度目のリニューアル。肌が日毎に明るく変わるコウジ酸の実力を味わってほしい。
白濁した薬用化粧水の象徴的な成分は、北海道の契約農場で有機栽培されるハトムギ。濃縮ハトムギエキスに加え、フレッシュな状態で抽出したハトムギオイルを新配合。爽やかでべたつきを残さない感触とトラブル知らずの肌に導く効果は、年齢や肌質を問わない。1回1本を使い切る集中美白美容液は、ハリやツヤまで向上させる。
薬用スキンコンディショナー エッセンシャル N
165ml、5,500円(5月17日発売)、
エクシア ブライトニング イマキュレート セラム〈医薬部外品〉
1.5ml×28個、27,500円(共に税込)
写真・大志摩 徹 文・片岡えり
ALBION
アルビオン
フリーダイヤル0120-114-225
*掲載情報は2022年6月号掲載時点のものです。
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